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CX can’t be thought of as a special project or the responsibility of a single function, such as user research. It needs to be a way of life. Continue reading 4 proven approaches to CX strategy that make customers feel loved
Breinify is a startup working to apply data science to personalization, and do it in a way that makes it accessible to nontechnical marketing employees to build more meaningful customer experiences. Today the company announced a funding round totaling $11 million. The investment was led by Gutbrain Ventures and PBJ Capital with participation from Streamlined […] Continue reading Breinify announces $11M seed to bring data science to the marketing team
This is the third and final part in a series on zero trust and microsegmentation. Be sure to check out Parts 1 and 2. The customer relationship used to be circular — you marketed your products to customers, they purchased products, your company provided customer service as needed and then you marketed additional products to […]
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Kenyan consumer experience platform for businesses in Africa, Ajua today announced that it has acquired WayaWaya, a Kenya-based AI and ML messaging and payments company. WayaWaya’s customers and partners include the likes of I&M Bank, Interswitch and MTN. The company offers a range of services, from digital banking and payment services to financial services APIs […] Continue reading Kenya’s Ajua acquires WayaWaya to consolidate consumer experience play in African SMEs
Sprinklr, a New York-based customer experience company, announced today it has filed a confidential S-1 ahead of a possible IPO. “Sprinklr today announced that it has confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Commission (the “SEC”) relating to the proposed initial public offering of its common stock,” the […] Continue reading Customer experience startup Sprinklr files confidential S-1 with SEC
In the early days of the pandemic, many retailers quickly launched e-commerce stores for the first time. Others expanded their offerings, such as adding online ordering with curbside pick-up. Within only a few months, the pandemic accelerated the shift to e-commerce stores by five years. This points to the need for increased retail cybersecurity. The result […]
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After acquiring Optimizely last fall, content management company Episerver is adopting the Optimizely name for the entire organization. CEO Alex Atzberger told me that the company will be rolling out new branding in the next coming months, as well as renaming its entire product suite to reflect the Optimizely brand. “We believe it’s no longer […] Continue reading Following acquisition, Episerver rebrands as Optimizely
While Salesforce made a big splash yesterday with the announcement that it’s buying Slack for $27.7 billion, it’s not the only thing going on for the CRM giant this week. In fact Dreamforce, the company’s customer extravaganza is also on the docket. While it is virtual this year, there are still product announcements aplenty and […] Continue reading Salesforce applies AI to workflow with Einstein Automate
Vista Equity Partners hasn’t been shy about scooping up enterprise companies over the years, and today it added to a growing portfolio with its purchase of Gainsight. The company’s software helps clients with customer success, meaning it helps create a positive customer experience when they interact with your brand, making them more likely to come […] Continue reading Vista acquires Gainsight for $1.1B, adding to its growing enterprise arsenal
Creating a great customer experience requires a lot of data from a variety of sources, and pulling that disparate data together has captured the attention of companies and big and small from Salesforce and Adobe to Segment and Klaviyo. Today, Grouparoo, a new startup from three industry vets is the next company up with an […] Continue reading Grouparoo snares $3M seed to build open source customer data integration framework