Customer experience startup Clootrack raises $4M, helps brands see through their customers’ eyes

Clootrack is a real-time customer experience analytics platform that helps brands understand why customers stay or churn Continue reading Customer experience startup Clootrack raises $4M, helps brands see through their customers’ eyes

Upscribe, raising $4M, wants to drive subscription-first DTC brand growth

Merchants use Upscribe’s technology to drive subscriber growth, reduce churn and enable personalized subscription experiences, like skipping shipments and swapping out products. Continue reading Upscribe, raising $4M, wants to drive subscription-first DTC brand growth

Andreessen Horowitz funds Vitally’s $9M round for customer experience software

Customer success company Vitally raised $9 million in Series A funding from Andreessen Horowitz to continue developing its SaaS platform automating customer experiences. Continue reading Andreessen Horowitz funds Vitally’s $9M round for customer experience software

4 proven approaches to CX strategy that make customers feel loved

CX can’t be thought of as a special project or the responsibility of a single function, such as user research. It needs to be a way of life. Continue reading 4 proven approaches to CX strategy that make customers feel loved

Adobe launches a new, simplified digital asset manager

Adobe today announced the launch of a new asset management tool, Adobe Experience Manager Assets Essentials. That’s a mouthful, but while the company didn’t necessarily simplify the name, the idea here is to give teams that work with lots of digital assets an easier-to-use management experience in the Adobe Experience Cloud than Adobe’s current enterprise-centric […] Continue reading Adobe launches a new, simplified digital asset manager