What is Operational CRM: Key Features and Benefits

Discover how an operational CRM enhances customer interactions and business efficiency. Learn tips for optimizing your sales strategy. Continue reading What is Operational CRM: Key Features and Benefits

The 6 Best Marketing CRM Software for 2025

Discover the best marketing CRM software for effective customer management. Compare and explore options to elevate your marketing strategy in 2025. Continue reading The 6 Best Marketing CRM Software for 2025

What makes a trailblazer? Inspired by John Mulaney’s Dreamforce roast

When you bring a comedian to offer a keynote address, you need to expect the unexpected. But it is a good bet that no one in the crowd at Salesforce’s Dreamforce conference expected John Mulaney to tell a crowd of thousands of tech trailblazers that they were, in fact, not trailblazers at all. “The fact […]

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Agencies push for digital transformation amid security challenges

Federal agencies are accelerating digital transformation efforts to meet public expectations and comply with mandates, but transitioning securely to platforms like Salesforce often requires specialized help, according to a new e-book.

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5 Generative AI Trends to Watch in 2025

What is the future of generative AI? Today’s generative AI trends and the risks AI can bring may shape the development of enterprise technology next year. Continue reading 5 Generative AI Trends to Watch in 2025

Google Expands Gemini AI Security and Contact Center Offerings

Users on Google Workspace Business, Enterprise, and Frontline plans can now access Google Gemini without switching to a personal email address. Continue reading Google Expands Gemini AI Security and Contact Center Offerings

Slack Enhances Salesforce Integration, Expands AI Summarization Tools

Slack’s AI efforts mostly involve expanding summarization and allowing AI agents to gather information from across platforms and modes of work. Continue reading Slack Enhances Salesforce Integration, Expands AI Summarization Tools