Category Archives: marketing

CRM Cycle: Understanding CRM Process and Stages

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A CRM cycle is essential for businesses looking to effectively manage their customer relationships and drive growth. This process involves progressing through various stages to achieve success. Continue reading CRM Cycle: Understanding CRM Process and Stages→

Zelle Is Using My Name and Voice without My Consent

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Okay, so this is weird. Zelle has been using my name, and my voice, in audio podcast ads—without my permission. At least, I think it is without my permission. It’s possible that I gave some sort of blanket permission when speaking at an event. It’s not likely, but it is possible.

I wrote to Zelle about it. Or, at least, I wrote to a company called Early Warning that owns Zelle about it. They asked me where the ads appeared. This seems odd to me. Podcast distribution networks drop ads in podcasts depending on the listener—like personalized ads on webpages—so the actual podcast doesn’t matter. And shouldn’t they know their own ads? Annoyingly, it seems time to get attorneys involved…

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Facial Scanning by Burger King in Brazil

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In 2000, I wrote: “If McDonald’s offered three free Big Macs for a DNA sample, there would be lines around the block.”

Burger King in Brazil is almost there, offering discounts in exchange for a facial scan. From a marketing video:

“At the end of the year, it’s Friday every day, and the hangover kicks in,” a vaguely robotic voice says as images of cheeseburgers glitch in and out over fake computer code. “BK presents Hangover Whopper, a technology that scans your hangover level and offers a discount on the ideal combo to help combat it.” The stunt runs until January 2nd…

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