Collaborate Disseminate
After acquiring Optimizely last fall, content management company Episerver is adopting the Optimizely name for the entire organization. CEO Alex Atzberger told me that the company will be rolling out new branding in the next coming months, as well as renaming its entire product suite to reflect the Optimizely brand. “We believe it’s no longer […] Continue reading Following acquisition, Episerver rebrands as Optimizely
Episerver is announcing that it has reached an agreement to acquire Optimizely for an undisclosed sum. Optimizely was founded in 2009 by Dan Siroker and Pete Koomen. It became synonymous with A/B testing, subsequently building a broader suite of tools for marketers to experiment with and personalize their websites and apps, with more than 1,000 […] Continue reading Optimizely acquired by content management company Episerver
Co-founder Dan Siroker is stepping down as the CEO of Optimizely. He’s handing the role over to Jay Larson, who was previously CEO at Birst, as well as an executive at Mercury Interactive and Success Factors.
“Optimizely is uniquely positioned to help every company use experimentation to increase the revenue generated by customer facing applications,” Larson said in the… Read More Continue reading Optimizely hires Jay Larson as its new CEO
While Optimizely has bought other startups before, co-founder and CEO Dan Siroker said today is the first time it’s acquiring a startup built on Optimizely’s developer platform — namely, Experiment Engine. Experiment Engine describes itself as “the most comprehensive, easy-to-use conversion optimization platform,” which might make it sound similar to… Read More Continue reading Optimizely acquires Experiment Engine to offer more collaboration tools for big companies