How to enable hidden personalization themes in Windows 11 22H2

New personalization themes are available for Windows 11 22H2 but only if you tweak the Windows 11 Registry File with a new key and data value.
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Breinify announces $11M seed to bring data science to the marketing team

Breinify is a startup working to apply data science to personalization, and do it in a way that makes it accessible to nontechnical marketing employees to build more meaningful customer experiences. Today the company announced a funding round totaling $11 million. The investment was led by Gutbrain Ventures and PBJ Capital with participation from Streamlined […] Continue reading Breinify announces $11M seed to bring data science to the marketing team

Hightouch raises $2.1M to help businesses get more value from their data warehouses

Hightouch, a SaaS service that helps businesses sync their customer data across sales and marketing tools, is coming out of stealth and announcing a $2.1 million seed round. The round was led by Afore Capital and Slack Fund, with a number of angel investors also participating. At its core, Hightouch, which participated in Y Combinator’s Summer 2019 […] Continue reading Hightouch raises $2.1M to help businesses get more value from their data warehouses

What’s the point of habitual cookie consent? Analytics?

Last week I read an online post about schoolchildren who are taught in their IT lessons to just accept cookie consent pop-ups when they see them on the screen! That really is the definition of habitual consent. If we think about the intent of consent, … Continue reading What’s the point of habitual cookie consent? Analytics?

What’s the point of habitual cookie consent? Analytics?

Last week I read an online post about schoolchildren who are taught in their IT lessons to just accept cookie consent pop-ups when they see them on the screen! That really is the definition of habitual consent. If we think about the intent of consent, it should be informed, unambiguous, and meaningful to the end user. In the example of the schoolchildren who were taught to consent by default: What are they consenting to? Continue reading What’s the point of habitual cookie consent? Analytics?

Campaign Monitor acquires email enterprise services Sailthru and Liveclicker

CM Group, the organization behind email-centric services like Campaign Monitor and Emma, today announced that it has acquired marketing automation firm Sailthru and the email personalization service Liveclicker. The group did not disclose the acquisition price but noted that the acquisition would bring in about $60 million in additional revenue and 540 new customers, including […] Continue reading Campaign Monitor acquires email enterprise services Sailthru and Liveclicker

LiftIgniter raises $6.4M to bring website personalization to the rest of the internet

 You’ve probably had the experience of going to a website and seeing a lot of content that’s not really relevant. For the most part, a lot of this is organized in a way that’s either pre-defined or based on a limited number of signals that aims to sort of personalize the experience for a normal user. But as time goes on and the competition for eyeballs continues to heat up,… Read More Continue reading LiftIgniter raises $6.4M to bring website personalization to the rest of the internet