Customer experience startup Clootrack raises $4M, helps brands see through their customers’ eyes

Clootrack is a real-time customer experience analytics platform that helps brands understand why customers stay or churn Continue reading Customer experience startup Clootrack raises $4M, helps brands see through their customers’ eyes

Medical supply marketplace startup bttn. sews up additional $5M seed

Founders JT Garwood and Jack Miller started Bttn after seeing the challenges medical organizations had during the global pandemic to not only find supplies, but also get fair prices for them. Continue reading Medical supply marketplace startup bttn. sews up additional $5M seed

Upscribe, raising $4M, wants to drive subscription-first DTC brand growth

Merchants use Upscribe’s technology to drive subscriber growth, reduce churn and enable personalized subscription experiences, like skipping shipments and swapping out products. Continue reading Upscribe, raising $4M, wants to drive subscription-first DTC brand growth

Andreessen Horowitz funds Vitally’s $9M round for customer experience software

Customer success company Vitally raised $9 million in Series A funding from Andreessen Horowitz to continue developing its SaaS platform automating customer experiences. Continue reading Andreessen Horowitz funds Vitally’s $9M round for customer experience software

Segment launches customer journey tool to build fine-grained personal experiences

Twilio Segment announced a tool, which is available starting today, to help marketers create fine-grained customer journeys. Up until now the company has enabled marketers to build buyer personas and broader audiences, but this enables users to have much greater control of their interactions with a customer. Company co-founder and CEO Peter Reinhardt says that […] Continue reading Segment launches customer journey tool to build fine-grained personal experiences

4 proven approaches to CX strategy that make customers feel loved

CX can’t be thought of as a special project or the responsibility of a single function, such as user research. It needs to be a way of life. Continue reading 4 proven approaches to CX strategy that make customers feel loved

Breinify announces $11M seed to bring data science to the marketing team

Breinify is a startup working to apply data science to personalization, and do it in a way that makes it accessible to nontechnical marketing employees to build more meaningful customer experiences. Today the company announced a funding round totaling $11 million. The investment was led by Gutbrain Ventures and PBJ Capital with participation from Streamlined […] Continue reading Breinify announces $11M seed to bring data science to the marketing team

Adopting Microsegmentation Into Your Zero Trust Model, Part 3

This is the third and final part in a series on zero trust and microsegmentation. Be sure to check out Parts 1 and 2. The customer relationship used to be circular — you marketed your products to customers, they purchased products, your company provided customer service as needed and then you marketed additional products to […]

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Kenya’s Ajua acquires WayaWaya to consolidate consumer experience play in African SMEs

Kenyan consumer experience platform for businesses in Africa, Ajua today announced that it has acquired WayaWaya, a Kenya-based AI and ML messaging and payments company. WayaWaya’s customers and partners include the likes of I&M Bank, Interswitch and MTN. The company offers a range of services, from digital banking and payment services to financial services APIs […] Continue reading Kenya’s Ajua acquires WayaWaya to consolidate consumer experience play in African SMEs