Category Archives: customer experience

Customer experience startup Sprinklr files confidential S-1 with SEC

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Sprinklr, a New York-based customer experience company, announced today it has filed a confidential S-1 ahead of a possible IPO. “Sprinklr today announced that it has confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Commission (the “SEC”) relating to the proposed initial public offering of its common stock,” the […] Continue reading Customer experience startup Sprinklr files confidential S-1 with SEC→

Retail Cybersecurity: How to Protect Your Customer Data

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In the early days of the pandemic, many retailers quickly launched e-commerce stores for the first time. Others expanded their offerings, such as adding online ordering with curbside pick-up. Within only a few months, the pandemic accelerated the shift to e-commerce stores by five years. This points to the need for increased retail cybersecurity.  The result […]

The post Retail Cybersecurity: How to Protect Your Customer Data appeared first on Security Intelligence.

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Following acquisition, Episerver rebrands as Optimizely

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After acquiring Optimizely last fall, content management company Episerver is adopting the Optimizely name for the entire organization. CEO Alex Atzberger told me that the company will be rolling out new branding in the next coming months, as well as renaming its entire product suite to reflect the Optimizely brand. “We believe it’s no longer […] Continue reading Following acquisition, Episerver rebrands as Optimizely→

Salesforce applies AI to workflow with Einstein Automate

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While Salesforce made a big splash yesterday with the announcement that it’s buying Slack for $27.7 billion, it’s not the only thing going on for the CRM giant this week. In fact Dreamforce, the company’s customer extravaganza is also on the docket. While it is virtual this year, there are still product announcements aplenty and […] Continue reading Salesforce applies AI to workflow with Einstein Automate→

Vista acquires Gainsight for $1.1B, adding to its growing enterprise arsenal

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Vista Equity Partners hasn’t been shy about scooping up enterprise companies over the years, and today it added to a growing portfolio with its purchase of Gainsight.  The company’s software helps clients with customer success, meaning it helps create a positive customer experience when they interact with your brand, making them more likely to come […] Continue reading Vista acquires Gainsight for $1.1B, adding to its growing enterprise arsenal→

Grouparoo snares $3M seed to build open source customer data integration framework

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Creating a great customer experience requires a lot of data from a variety of sources, and pulling that disparate data together has captured the attention of companies and big and small from Salesforce and Adobe to Segment and Klaviyo. Today, Grouparoo, a new startup from three industry vets is the next company up with an […] Continue reading Grouparoo snares $3M seed to build open source customer data integration framework→

Adobe acquires marketing workflow startup Workfront for $1.5B

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Adobe just announced that it is acquiring marketing workflow management startup Workfront for $1.5 billion. Bloomberg first reported the sale would be happening earlier today. Workfront was founded back in 2001, making it a bit long in tooth for a private company that has raised $375 million, according to Crunchbase. (It’s worth noting that $280 […] Continue reading Adobe acquires marketing workflow startup Workfront for $1.5B→

SAP shares fall sharply after COVID-19 cuts revenue, profit forecast at software giant

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SAP announced its Q3 earnings yesterday, with its aggregate results down across the board. And after missing earnings expectations, the company also revised its 2021 outlook down. The combined bad news spooked investors, crashing its shares by over 20% in pre-market trading and the stock wasn’t showing any signs of improving in early trading. The […] Continue reading SAP shares fall sharply after COVID-19 cuts revenue, profit forecast at software giant→

Customer experience and digital transformation concepts are merging during the pandemic

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Customer experience and digital transformation are two terms we’ve been hearing about for years, but have often remained nebulous in many organizations — something to aspire to perhaps, but not take completely seriously. Yet the pandemic has been a forcing event for both concepts, thrusting the ideas front and center. Suddenly startups that help with […] Continue reading Customer experience and digital transformation concepts are merging during the pandemic→

SAP continues to build out customer experience business with Emarsys acquisition

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SAP seemed to be all in on customer experience when it acquired Qualtrics for $8 billion in 2018. It continued on that journey today when it announced it was acquiring Austrian cloud marketing company Emarsys for an undisclosed amount of money. Emarsys, which raised over $55 million, according to PitchBook data, gives SAP customer personalization […] Continue reading SAP continues to build out customer experience business with Emarsys acquisition→