Category Archives: workfront

With Workfront, Adobe combines automated workflow with customer experience

Posted on by

Five months ago, Adobe purchased Workfront for $1.5 billion, a company that helps build marketing department workflows. Today the company is officially announcing how it intends to use it. As marketing executives try to balance mapping strategy to the creative process while building customized experiences, a marketing workflow tool would fit neatly into Adobe Experience […] Continue reading With Workfront, Adobe combines automated workflow with customer experience→

Adobe launches a new, simplified digital asset manager

Posted on by

Adobe today announced the launch of a new asset management tool, Adobe Experience Manager Assets Essentials. That’s a mouthful, but while the company didn’t necessarily simplify the name, the idea here is to give teams that work with lots of digital assets an easier-to-use management experience in the Adobe Experience Cloud than Adobe’s current enterprise-centric […] Continue reading Adobe launches a new, simplified digital asset manager→

Adobe acquires marketing workflow startup Workfront for $1.5B

Posted on by

Adobe just announced that it is acquiring marketing workflow management startup Workfront for $1.5 billion. Bloomberg first reported the sale would be happening earlier today. Workfront was founded back in 2001, making it a bit long in tooth for a private company that has raised $375 million, according to Crunchbase. (It’s worth noting that $280 […] Continue reading Adobe acquires marketing workflow startup Workfront for $1.5B→