Category Archives: peter-reinhardt

Segment launches customer journey tool to build fine-grained personal experiences

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Twilio Segment announced a tool, which is available starting today, to help marketers create fine-grained customer journeys. Up until now the company has enabled marketers to build buyer personas and broader audiences, but this enables users to have much greater control of their interactions with a customer. Company co-founder and CEO Peter Reinhardt says that […] Continue reading Segment launches customer journey tool to build fine-grained personal experiences→

Twilio wraps $3.2B purchase of Segment after warp speed courtship

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It was barely a month ago we began hearing rumors that Twilio was interested in acquiring Segment. The $3.2 billion deal was officially announced three weeks ago, and this morning the communications API company announced that the deal had closed, astonishingly fast for an acquisition of this size. While we can’t know for sure, the […] Continue reading Twilio wraps $3.2B purchase of Segment after warp speed courtship→

Segment’s new privacy portal helps companies comply with expanding regulations

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With the EU’s sweeping GDPR privacy laws and the upcoming California Consumer Privacy ACT (CCPA), companies have to figure out how to deal with keeping private data private or face massive fines. Segment announced a new Privacy Portal today, that could help companies trying to remain in compliance. Segment CEO and co-founder Peter Reinhardt says […] Continue reading Segment’s new privacy portal helps companies comply with expanding regulations→

Every TC Sessions: Enterprise 2019 ticket includes a free pass to Disrupt SF

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Shout out to all the savvy enterprise software startuppers. Here’s a quick, two-part money-saving reminder. Part one: TC Sessions: Enterprise 2019 is right around the corner on September 5, and you have only two days left to buy an early-bird ticket and save yourself $100. Part two: for every Session ticket you buy, you get […] Continue reading Every TC Sessions: Enterprise 2019 ticket includes a free pass to Disrupt SF→

Adobe’s Amit Ahuja will be talking customer experience at TechCrunch Sessions: Enterprise

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As companies collect increasingly large amounts of data about customers, the end game is about improving the customer experience. It’s a term we’re hearing a lot of these days, and we are going to be discussing that very topic with Amit Ahuja, Adobe’s vice president of ecosystem development, next month at TechCrunch Sessions: Enterprise in […] Continue reading Adobe’s Amit Ahuja will be talking customer experience at TechCrunch Sessions: Enterprise→

Segment CEO Peter Reinhardt is coming to TechCrunch Sessions: Enterprise to discuss customer experience management

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There are few topics as hot right now in the enterprise as customer experience management, that ability to collect detailed data about your customers, then deliver customized experiences based on what you have learned about them. To help understand the challenges companies face building this kind of experience, we are bringing Segment CEO Peter Reinhardt […] Continue reading Segment CEO Peter Reinhardt is coming to TechCrunch Sessions: Enterprise to discuss customer experience management→

Marketing data startup Segment raises $64M

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Segment co-founders Segment has raised $64 million in Series C funding, with the Y Combinator Continuity Fund and GV leading the round. The continuity fund is the $700 million fund led by former Twitter COO Ali Rowghani. It selectively writes checks for YC startups as they raise bigger rounds. As part of the deal, Rowghani will be joining Segment’s of directors. In the funding announcement, he said the… Read More Continue reading Marketing data startup Segment raises $64M→