Category Archives: Adobe Marketing Cloud

Adobe’s Amit Ahuja will be talking customer experience at TechCrunch Sessions: Enterprise

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As companies collect increasingly large amounts of data about customers, the end game is about improving the customer experience. It’s a term we’re hearing a lot of these days, and we are going to be discussing that very topic with Amit Ahuja, Adobe’s vice president of ecosystem development, next month at TechCrunch Sessions: Enterprise in […] Continue reading Adobe’s Amit Ahuja will be talking customer experience at TechCrunch Sessions: Enterprise→

Adobe launches its Commerce Cloud, based on its Magento acquisition

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Adobe today announced the launch of its Commerce Cloud, the newest part of the company’s Experience Cloud. Unsurprisingly, the Commerce Cloud builds on the company’s $1.68 billion acquisition of Magento last May. Indeed, at its core, the Adobe Commerce Cloud is essentially a fully managed cloud-based version of the Magento platform that is fully integrated […] Continue reading Adobe launches its Commerce Cloud, based on its Magento acquisition→

Microsoft Ignite: Adobe’s Cloud comes to Azure with focus on personalized marketing

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Microsoft Azure now Adobe’s “preferred” cloud for Marketing Cloud, Creative Cloud and Document Cloud

Adobe’s Clouds have a new home: Microsoft. The two companies announced a strategic partnership that brings Adobe’s creative Marketing Cloud platform over to Azure, and officially makes Microsoft’s cloud offering the preferred platform for Creative Cloud  and Document Cloud as well.

The partnership puts a firm focus on using Azure’s intelligence to better personalize marketing efforts through Azure’s software.

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