Category Archives: Omniture

Ten years after Adobe bought Omniture, the deal comes into clearer focus

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Ten years ago this week, Adobe acquired Omniture for $1.8 billion. At the time, Adobe was a software company selling boxed software like Dreamweaver, Flash and Photoshop to creatives. Many people were baffled by the move, not realizing that purchasing a web analytics company was really the first volley in a full company transformation to […] Continue reading Ten years after Adobe bought Omniture, the deal comes into clearer focus→

Adobe’s Amit Ahuja will be talking customer experience at TechCrunch Sessions: Enterprise

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As companies collect increasingly large amounts of data about customers, the end game is about improving the customer experience. It’s a term we’re hearing a lot of these days, and we are going to be discussing that very topic with Amit Ahuja, Adobe’s vice president of ecosystem development, next month at TechCrunch Sessions: Enterprise in […] Continue reading Adobe’s Amit Ahuja will be talking customer experience at TechCrunch Sessions: Enterprise→