Collaborate Disseminate
The co-founders set out to build an email marketing automation platform for customers that wanted to do more than email campaigns and newsletters. Continue reading Sendlane raises $20M to convert shoppers into loyal customers
As businesses continue to adopt new digital tools to get their names out into the world, a startup that’s built a sales and marketing platform specifically for small and medium businesses is announcing a big round of funding. ActiveCampaign, which has built what it describes as a “customer experience automation” platform — providing a way […] Continue reading ActiveCampaign raises $240M at a $3B valuation as marketing and sales automation come into focus for SMBs
Boston-based marketing automation firm Klaviyo wants to change the way marketers interact with data, giving them direct access to their data and their customers. It believes that makes it easier to customize the messages and produce better results. Investors apparently agree, awarding the company a $200 million Series C on a hefty $4.15 billion valuation […] Continue reading Marketing automation platform Klaviyo scores $200M Series C on $4.15B valuation
Freshworks, the customer and employee engagement company that offers a range of products, from call center and customer support software to HR tools and marketing automation services, today announced the launch of its newest product: Freshworks CRM. The new service, which the company built on top of its new Freshworks Neo platform, is meant to […] Continue reading Freshworks (re-)launches its CRM service
Financial services companies like banks and insurance tend to be heavily regulated. As such they require a special level of security and auditability. Hearsay, which makes compliant communications tools for these types of companies, announced a new partnership with Salesforce today, enabling smooth integration with Salesforce CRM and marketing automation tools. The company also announced […] Continue reading Hearsay, maker of compliant tools for financial services, deepens ties with Salesforce
SugarCRM announced today that it has acquired Atlanta-based Salesfusion to help build out the the marketing automation side of its business. The deal closed last Friday. The companies did not share the purchase price. CEO Craig Charlton, who joined the company in February, says he recognized that marketing automation was an area of the platform […] Continue reading SugarCRM moves into marketing automation with Salesfusion acquisition
Blueshift is startup founded by tech industry veterans, who saw first-hand how difficult cross-channel marketing was. They decided to launch a company and build a cross-channel marketing platform from the ground up that uses AI and machine learning to make sense of the growing amount of customer data. Today, the startup announced a $15 million […] Continue reading Blueshift announces $15M Series B to expand AI-fueled cross-channel marketing tool
As I walked the long halls of Adobe Summit this week in Las Vegas and listened to the company’s marketing and data integration story, I thought about the obvious disconnect that happens between brands and their customers. With tons of data, a growing set of tools to bring it together, and a desire to build […] Continue reading Marketing tech vendors need to find right balance between digital and human interactions
CM Group, the organization behind email-centric services like Campaign Monitor and Emma, today announced that it has acquired marketing automation firm Sailthru and the email personalization service Liveclicker. The group did not disclose the acquisition price but noted that the acquisition would bring in about $60 million in additional revenue and 540 new customers, including […] Continue reading Campaign Monitor acquires email enterprise services Sailthru and Liveclicker
A week ago rumors were flying that Adobe would be buying Marketo, and lo and behold it announced today that it was acquiring the marketing automation company for $4.75 billion. It was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 billion in cash. They held onto it […] Continue reading Adobe gets its company, snaring Marketo for $4.75 billion