Sendlane raises $20M to convert shoppers into loyal customers

The co-founders set out to build an email marketing automation platform for customers that wanted to do more than email campaigns and newsletters. Continue reading Sendlane raises $20M to convert shoppers into loyal customers

Klaviyo’s next-gen email marketing platform engorges on $320M at a $9.5B valuation

Email marketing is decades old, but it’s a category that has surprising life in it. Multiple generations of email marketing companies have come through and sustained success, from Constant Contact to Mailchimp. These brands often become household names — after all, you probably have hundreds of emails with their logos attached to the email footer. […] Continue reading Klaviyo’s next-gen email marketing platform engorges on $320M at a $9.5B valuation

Marketing automation platform Klaviyo scores $200M Series C on $4.15B valuation

Boston-based marketing automation firm Klaviyo wants to change the way marketers interact with data, giving them direct access to their data and their customers. It believes that makes it easier to customize the messages and produce better results. Investors apparently agree, awarding the company a $200 million Series C on a hefty $4.15 billion valuation […] Continue reading Marketing automation platform Klaviyo scores $200M Series C on $4.15B valuation

Marketers: Have you talked to your IT team about your email deliverability and open rates? (Hint: You should.)

We all know that the greater your brand presence, the greater your pipeline growth, your digital presence, and ultimately your brand trust with consumers. So what if you could display your company’s logo directly in your customers’ and pros… Continue reading Marketers: Have you talked to your IT team about your email deliverability and open rates? (Hint: You should.)

Movable Ink now lets developers build custom email applets

Movable Ink has always prided itself on providing marketers with a way to deliver highly customized emails, but today the company decided to take that one step further. It announced an SDK that enables developers to build custom applets to add their own unique information to any email. The company has always seen itself as […] Continue reading Movable Ink now lets developers build custom email applets

Microsoft launches new email marketing and invoicing tools for small businesses

 In the shadow of its Inspire partner conference, Microsoft today launched in preview three new tools for small businesses: Microsoft Connection, Microsoft Listings and Microsoft Invoicing. These join the company’s existing stable of small business tools like Microsoft Bookings and the Outlook Customer Manager. Microsoft Connection allows its users to create Mailchimp-like email… Read More Continue reading Microsoft launches new email marketing and invoicing tools for small businesses

Conversica lands $34 million Series B to build intelligent sales assistants

Business woman sending email marketing After a potential customer has first contact with a business, sales gets in gear, often responding with an introductory email. Conversica has developed an artificial intelligence system designed to automate these early contact emails, and pass it off to a human salesperson when the time is right. Today, it announced a $30 million investment.
The round was led by Providence Strategic Growth. Read More Continue reading Conversica lands $34 million Series B to build intelligent sales assistants