Collaborate Disseminate
Adobe just announced that it is acquiring marketing workflow management startup Workfront for $1.5 billion. Bloomberg first reported the sale would be happening earlier today. Workfront was founded back in 2001, making it a bit long in tooth for a private company that has raised $375 million, according to Crunchbase. (It’s worth noting that $280 […] Continue reading Adobe acquires marketing workflow startup Workfront for $1.5B
SAP announced its Q3 earnings yesterday, with its aggregate results down across the board. And after missing earnings expectations, the company also revised its 2021 outlook down. The combined bad news spooked investors, crashing its shares by over 20% in pre-market trading and the stock wasn’t showing any signs of improving in early trading. The […] Continue reading SAP shares fall sharply after COVID-19 cuts revenue, profit forecast at software giant
Customer experience and digital transformation are two terms we’ve been hearing about for years, but have often remained nebulous in many organizations — something to aspire to perhaps, but not take completely seriously. Yet the pandemic has been a forcing event for both concepts, thrusting the ideas front and center. Suddenly startups that help with […] Continue reading Customer experience and digital transformation concepts are merging during the pandemic
SAP seemed to be all in on customer experience when it acquired Qualtrics for $8 billion in 2018. It continued on that journey today when it announced it was acquiring Austrian cloud marketing company Emarsys for an undisclosed amount of money. Emarsys, which raised over $55 million, according to PitchBook data, gives SAP customer personalization […] Continue reading SAP continues to build out customer experience business with Emarsys acquisition
This is the first in a blog series about building and maintaining brand trust. Brand trust has always been valuable for business, but the ways to develop it have changed a lot in the digital age. I’ve seen a dramatic shift in the last twenty years while I’ve worked in technology and development. In terms […]
The post Creating Brand Trust: A Key Currency for Business appeared first on Security Intelligence.
Continue reading Creating Brand Trust: A Key Currency for Business
Zendesk has been offering customers the ability to track customer service statistics for some time, but it has always been a look back. Today, the company announced a new product called Explorer Enterprise that lets customers capture that valuable info in real time, and share it with anyone in the organization, whether they have a […] Continue reading New Zendesk dashboard delivers customer service data in real time
When SAP announced it was spinning out Qualtrics on Sunday, a company it bought less than two years ago for an eye-popping $8 billion, it was enough to make your head spin. At the time, then CEO Bill McDermott saw it as a way to bridge the company’s core operational with customer data, while acquiring […] Continue reading SAP decision to spin out Qualtrics 20 months after spending $8B surprises industry watchers
With the right focus, prioritization and infrastructure agility, IT leaders will be better prepared to respond to challenges of COVID-19 and beyond Whether we’re talking about the meeting of world economic leaders, the NFL draft or kindergarten class l… Continue reading For IT Leaders, Transformation Demands Require Focus
Security with IBM Garage is a bold, comprehensive approach to security innovation and digital transformation.
The post Accelerate Your Digital Transformation with Security appeared first on Security Intelligence.
Continue reading Accelerate Your Digital Transformation with Security
A next-generation data security approach is about holistically understanding the organization’s security posture and mitigating the greatest risks to sensitive data, no matter where it resides.
The post Safeguard Sensitive Data With a Next-Generation Data Security Approach appeared first on Security Intelligence.
Continue reading Safeguard Sensitive Data With a Next-Generation Data Security Approach