Collaborate Disseminate
A week ago rumors were flying that Adobe would be buying Marketo, and lo and behold it announced today that it was acquiring the marketing automation company for $4.75 billion. It was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 billion in cash. They held onto it […] Continue reading Adobe gets its company, snaring Marketo for $4.75 billion
Adobe could be shopping for another piece of the digital marketing puzzle, as reports surfaced today that the company might be in talks with Vista Equity Partners to buy Marketo, a company the private equity firm purchased in May 2016 for $1.8 billion in cash. Reuters was first to report the rumor. While the report […] Continue reading Why rumors that Adobe could be in talks to buy Marketo make sense
Google got a much-needed win today when Marketo, the marketing automation platform, chose Google Cloud Platform (GCP) to migrate its entire on-prem operation. The partnership will extend beyond hosting with Google also providing deeper integratio… Continue reading Marketo picks Google Cloud to migrate from on-prem data centers
Built.io’s Flow is a drag-and-drop tool for building enterprise integrations. It’s a bit of a mix of Yahoo Pipes (R.I.P.) and IFTTT for connecting services like Salesforce and Marketo to help automate the sales process in an organization, for example. Today, the company is launching a major update of Flow that will make it easier for businesses to build more powerful… Read More Continue reading Built.io Flow makes building enterprise integrations easier
Engagio, the B2B marketing platform built by Marketo founder Jon Miller, is about a year old and performing well. The company has 36 clients and is operating at $675,000 in recurring annual revenue. But now is no time for the company to rest on i… Continue reading Engagio launches PlayMaker to turn B2B marketing insights into action items
There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rather than competing head on, a smarter approach for these businesses is to “front door” Salesforce, instead. Read More Continue reading Want to compete with Salesforce? Buy Marketo