Category Archives: marketo

Workato raises $25M for its integration platform

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Workato, a startup that offers an integration and automation platform for businesses that competes with the likes of MuleSoft, SnapLogic and Microsoft’s Logic Apps, today announced that it has raised a $25 million Series B funding round from Battery Ventures, Storm Ventures, ServiceNow and Workday Ventures. Combined with its previous rounds, the company has now received investments […] Continue reading Workato raises $25M for its integration platform→

Adobe gets its company, snaring Marketo for $4.75 billion

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A week ago rumors were flying that Adobe would be buying Marketo, and lo and behold it announced today that it was acquiring the marketing automation company for $4.75 billion. It was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 billion in cash. They held onto it […] Continue reading Adobe gets its company, snaring Marketo for $4.75 billion→

Why rumors that Adobe could be in talks to buy Marketo make sense

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Adobe could be shopping for another piece of the digital marketing puzzle, as reports surfaced today that the company might be in talks with Vista Equity Partners to buy Marketo, a company the private equity firm purchased in May 2016 for $1.8 billion in cash. Reuters was first to report the rumor. While the report […] Continue reading Why rumors that Adobe could be in talks to buy Marketo make sense→

Marketo picks Google Cloud to migrate from on-prem data centers

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 Google got a much-needed win today when Marketo, the marketing automation platform, chose Google Cloud Platform (GCP) to migrate its entire on-prem operation. The partnership will extend beyond hosting with Google also providing deeper integratio… Continue reading Marketo picks Google Cloud to migrate from on-prem data centers→

Built.io Flow makes building enterprise integrations easier

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2016-07-11_0836 Built.io’s Flow is a drag-and-drop tool for building enterprise integrations. It’s a bit of a mix of Yahoo Pipes (R.I.P.) and IFTTT for connecting services like Salesforce and Marketo to help automate the sales process in an organization, for example. Today, the company is launching a major update of Flow that will make it easier for businesses to build more powerful… Read More Continue reading Built.io Flow makes building enterprise integrations easier→

Engagio launches PlayMaker to turn B2B marketing insights into action items

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 Engagio, the B2B marketing platform built by Marketo founder Jon Miller, is about a year old and performing well. The company has 36 clients and is operating at $675,000 in recurring annual revenue. But now is no time for the company to rest on i… Continue reading Engagio launches PlayMaker to turn B2B marketing insights into action items→

Want to compete with Salesforce? Buy Marketo

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marketo-vs-salesforce There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rather than competing head on, a smarter approach for these businesses is to “front door” Salesforce, instead. Read More Continue reading Want to compete with Salesforce? Buy Marketo→