Pixalate tunes into $18.1M for fraud prevention in television, mobile advertising

Pixalate provides fraud protection, privacy and compliance analytics for connected television and mobile advertising. Continue reading Pixalate tunes into $18.1M for fraud prevention in television, mobile advertising

Reality Check: Automated Shopping Bots are a Business Problem

Last week, I had the pleasure of participating in a webinar on automated shopping bots with Sandy Carielli, Security and Risk Analyst at Forrester Research. The webinar highlighted two things for me: automated shopping bots are a complex problem and th… Continue reading Reality Check: Automated Shopping Bots are a Business Problem

Scammers use Chrome, Firefox extensions in widespread ad fraud campaign

Security experts at Microsoft on Thursday detailed how internet attackers are abusing some of the world’s most popular web browsers for a fraud campaign, which at its height has affected more than 30,000 devices per day. The scammers are using malicious browser extensions— a tried and tested fraud tactic — to inject bogus advertisements into the results displayed on a search engine page. The more users who visit the fraudulent ad pages, the more money the perpetrators earn via a traffic-driven advertising program. Microsoft did not identify who was responsible for the attacks, or how much money they had netted. The malicious campaign, which Microsoft said began in May, uses extensions on popular web browsers like Google Chrome, Mozilla Firefox, Microsoft Edge and Russian-language Yandex to reach as many internet users as possible. “[T]he fact that this campaign utilizes a piece of malware that affects multiple browsers is an indication of how […]

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RAINBOWMIX Apps in Google Play Serve Up Millions of Ad Fraud Victims

Collectively, 240 fraudulent Android apps — masquerading as retro game emulators — account for 14 million installs. Continue reading RAINBOWMIX Apps in Google Play Serve Up Millions of Ad Fraud Victims

Years-Long ‘SilentFade’ Attack Drained Facebook Victims of $4M

Facebook detailed an ad-fraud cyberattack that’s been ongoing since 2016, stealing Facebook credentials and browser cookies. Continue reading Years-Long ‘SilentFade’ Attack Drained Facebook Victims of $4M

How hackers took over Facebook accounts to steal $4 million, promote scams

Facebook has fended off plenty of phony, pill-pushing ad campaigns over the years, but the company disrupted one effort last year that was particularly pernicious, and effective. Hackers defrauded Facebook users out of more than $4 million in a scheme that security staffers have connected to a cybercrime network in China. The details, revealed Thursday, demonstrate how attackers breached hundreds of thousands of Facebook accounts, scouring for users with payment methods attached to their profile, such as PayPal. The attackers would disable users’ notifications, and abuse their access to the victim account to place advertisements for diet pills and counterfeit products. The hackers delivered their malware, dubbed SilentFade, through web browsers, rather than Facebook itself, making it more difficult to detect and root out. “We anticipate more platform-specific malware to appear for platforms serving large and growing audiences, as the evolving ecosystem targeting Facebook demonstrates,” Facebook researchers Sanchit Karve and Jennifer Urgilez wrote in a […]

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Bot creates millions of fake eyeballs to rip off smart-TV advertisers

The massive ICEBUCKET scheme has, so far, impersonated more than 2m people in 30+ countries, defrauding more than 300 brands of ad dollars. Continue reading Bot creates millions of fake eyeballs to rip off smart-TV advertisers

Streaming TV Fraudsters Steal Millions of Ad Dollars in ‘ICEBUCKET’ Attack

Crooks manipulated connected TV supply-side ad platforms to create millions of fictional eyeballs. Continue reading Streaming TV Fraudsters Steal Millions of Ad Dollars in ‘ICEBUCKET’ Attack