Copper CRM Review (2024): Features, Pricing, Pros and Cons

Copper CRM helps businesses manage leads, track relationships, and integrate with Google Workspace. Explore Copper CRM’s features, pricing, and pros and cons in this review. Continue reading Copper CRM Review (2024): Features, Pricing, Pros and Cons

Adobe Marketo Review (2024): Features, Uses, and Pricing

This in-depth review will cover key Marketo features, including automation, analytics, email marketing, and more. Discover use cases and find options for alternatives. Continue reading Adobe Marketo Review (2024): Features, Uses, and Pricing

Capsule CRM Review (2024): Features, Pricing, Pros and Cons

Capsule CRM helps users attract and manage leads, track sales, and build ongoing relationships with customers. Learn more about Capsule CRM with this in-depth review. Continue reading Capsule CRM Review (2024): Features, Pricing, Pros and Cons

Sendlane raises $20M to convert shoppers into loyal customers

The co-founders set out to build an email marketing automation platform for customers that wanted to do more than email campaigns and newsletters. Continue reading Sendlane raises $20M to convert shoppers into loyal customers

Klaviyo’s next-gen email marketing platform engorges on $320M at a $9.5B valuation

Email marketing is decades old, but it’s a category that has surprising life in it. Multiple generations of email marketing companies have come through and sustained success, from Constant Contact to Mailchimp. These brands often become household names — after all, you probably have hundreds of emails with their logos attached to the email footer. […] Continue reading Klaviyo’s next-gen email marketing platform engorges on $320M at a $9.5B valuation

Marketing automation platform Klaviyo scores $200M Series C on $4.15B valuation

Boston-based marketing automation firm Klaviyo wants to change the way marketers interact with data, giving them direct access to their data and their customers. It believes that makes it easier to customize the messages and produce better results. Investors apparently agree, awarding the company a $200 million Series C on a hefty $4.15 billion valuation […] Continue reading Marketing automation platform Klaviyo scores $200M Series C on $4.15B valuation

Marketers: Have you talked to your IT team about your email deliverability and open rates? (Hint: You should.)

We all know that the greater your brand presence, the greater your pipeline growth, your digital presence, and ultimately your brand trust with consumers. So what if you could display your company’s logo directly in your customers’ and pros… Continue reading Marketers: Have you talked to your IT team about your email deliverability and open rates? (Hint: You should.)