Google’s Unique Reach tells marketers when you’ve seen the same ad a gazillion times
We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet, laptop and work desktop. The duplication is not only annoying, it’s wasteful for advertisers.
At Google’s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same… Read More Continue reading Google’s Unique Reach tells marketers when you’ve seen the same ad a gazillion times
At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.
There’s nothing efficient about sorting through 30,000 resumes by hand. Recruiters spend months evaluating applicants only to have great prospective candidates get lost in the pile. At TechCrunch’s Startup Battlefield, French startup Riminder made the case for how its deep learning-powered platform could augment recruiters — helping them better surface ideal contenders for… 
The best way to grow sales is to better understand sales, but unfortunately that’s often easier said than done. Kemvi, a seed-stage startup, is launching out of stealth today to announce DeepGraph, which helps sales teams reach the right potential customers at the right time. The company has closed north of $1 million in seed financing from Seabed VC, Neotribe Ventures, Kepha… 
We have all seen the studies — some American workers spend upwards of six hours a day handling email. It’s not a great use of time, it destroys productivity and it ultimately costs businesses money. A new paper written by a team Salesforce MetaMind researchers could eventually provide summaries of professional communication. More effective text summarization tools would… 
Most venture capital funds that have 27 exits under their belt are not in stealth. In fact, most venture capital firms today don’t even know what 27 exits looks like. But Dell Ventures, in stealth until today, has been steadily investing at a rate of about $100 million per year. The group certainly knows what the market is willing to buy. It’s seen nearly 37 percent of… 
Just six months into its life, Growlabs, a startup using machine intelligence to support outbound sales teams, has raised a $2.2 million seed round. Founded by Ben Raffi, the creator of ticketing app Universe, Jaclyn Klein and Safeer Jiwan, Growlabs helps businesses reduce their customer acquisition costs by enabling smalls sales teams to do more with less. From his past work with… 
A good report on revenue wasn’t enough to keep Twilio stock from taking a dive in after-hours trading. What at first glance appeared to be a positive story very quickly divulged into a financial nightmare. Shares in the cloud-communications company have fallen 27 percent in after-hours trading. On the earnings call, Jeff Lawson addressed the unexpected guidance by explaining that Uber,… 
Chinese tech conglomerate Tencent will be opening a new AI research center in Seattle, according to The Information. The company has long had a core office in Palo Alto, but this will be its first major machine intelligence R&D effort in the country. Earlier this week Tencent announced that it would open its first data center in Silicon Valley. Yu Dong, formally of Microsoft Research,…