Category Archives: performanceoptimization

Optimize Video Streaming Performance to Reduce Viewer Churn

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Why Improve Viewer Experience? Why Now?
As online video viewership continues its march to digital mediums and platforms, viewer expectation around the quality of experience is also maturing. Increased video streaming choices and the low cost of switching providers are leading viewers to churn if the viewing experience is poor.

There is a definite association between the viewer’s quality of experience and the video quality, which is directly impacted by the video delivery performance of the CDN involved. Delivering an optimal video delivery performance is one of the important success criteria for CDN vendor selection across the globe. Continue reading Optimize Video Streaming Performance to Reduce Viewer Churn→

Optimize Video Streaming Performance to Reduce Viewer Churn

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Why Improve Viewer Experience? Why Now?
As online video viewership continues its march to digital mediums and platforms, viewer expectation around the quality of experience is also maturing. Increased video streaming choices and the low cost of switchi… Continue reading Optimize Video Streaming Performance to Reduce Viewer Churn→

Metrics That Matter: Measuring Streaming Performance

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The COVID-19 health crisis created a dramatic shift in our lifestyles. With work, school, and entertainment taking place in home environments now, it’s no surprise that screen time is up. Nielsen reports that not only did overall media consumption jump… Continue reading Metrics That Matter: Measuring Streaming Performance→

Metrics That Matter: Measuring Streaming Performance

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The COVID-19 health crisis created a dramatic shift in our lifestyles. With work, school, and entertainment taking place in home environments now, it’s no surprise that screen time is up. Nielsen reports that not only did overall media consumption jump significantly in the first quarter of 2020, the share of video streaming in total time spent online rose from 19% in fourth-quarter 2019 to 25% in second-quarter 2020. Never has there been more pressure to deliver high-quality streaming experiences. Continue reading Metrics That Matter: Measuring Streaming Performance→

Metrics That Matter: Continuous Performance Optimization

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To attract and retain customers, you must offer an exceptional digital experience. In an increasingly competitive business climate, organizations are fighting to maintain loyalty and keep users engaged online. The cost of switching is low, consumers ar… Continue reading Metrics That Matter: Continuous Performance Optimization→

Metrics That Matter: Continuous Performance Optimization

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To attract and retain customers, you must offer an exceptional digital experience. In an increasingly competitive business climate, organizations are fighting to maintain loyalty and keep users engaged online. The cost of switching is low, consumers are transient, and user expectations for how digital experiences should perform have never been higher. Continue reading Metrics That Matter: Continuous Performance Optimization→