Optimize Video Streaming Performance to Reduce Viewer Churn
Why Improve Viewer Experience? Why Now?
As online video viewership continues its march to digital mediums and platforms, viewer expectation around the quality of experience is also maturing. Increased video streaming choices and the low cost of switching providers are leading viewers to churn if the viewing experience is poor.
There is a definite association between the viewer’s quality of experience and the video quality, which is directly impacted by the video delivery performance of the CDN involved. Delivering an optimal video delivery performance is one of the important success criteria for CDN vendor selection across the globe. Continue reading Optimize Video Streaming Performance to Reduce Viewer Churn