Email marketers call for stricter FTC rules on spam
Two coalitions of online and email marketing companies are calling for the Federal Trade Commission to tighten some restrictions on commercial email, including broader use of message authentication protocols like DMARC, more user-friendly opt-out and unsubscribe options and prohibitions on the use of technologies designed to defeat spam filters and other anti-spam techniques. The calls come in public comments the FTC is soliciting as it prepares to review rules it imposed in 2005, implementing the Controlling the Assault of Non-Solicited Pornography and Marketing, or CAN-SPAM, Act of 2003. The comment period — which closes this week — is designed to inform the agency’s regular review of its rules and will not necessarily result in any changes to the regulations. The Email Sender and Provider Coalition — an industry group for bulk-mail senders — and the Online Trust Alliance, a nonprofit that’s part of the Internet Society, have both submitted comments. OTA subissions are endorsed by a half dozen interactive marketers and […]
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