Category Archives: mikkel svane

Zendesk’s latest tools designed to give fuller view of the customer

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Like many technology companies, Zendesk made the tough decision to cancel its Zendesk Relate customer conference this week in Miami amid Covid-19 health concerns. That doesn’t mean the announcements didn’t happen though, even if the conference didn’t, and today the company announced a major update to its Sunshine development platform. You may recall that the […] Continue reading Zendesk’s latest tools designed to give fuller view of the customer→

Zendesk shifts to platform play with Zendesk Sunshine launch

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Zendesk has always been strongly focused on customer service in the cloud. They began to look at this more broadly in September when they purchased Base to move into sales automation and CRM. Today, the company announced Zendesk Sunshine, a new platform for creating customer-focused applications on top of Zendesk’s toolset. All of this appears […] Continue reading Zendesk shifts to platform play with Zendesk Sunshine launch→

Zendesk expands into CRM with Base acquisition

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Zendesk has mostly confined itself to customer service scenarios, but it seems that’s not enough anymore. If you want to truly know the customer behind the interaction, you need a customer system of record to go with the customer service component. To fill that need, Zendesk announced it was acquiring Base, a startup that has […] Continue reading Zendesk expands into CRM with Base acquisition→