Invoca acquires DialogTech for $100M to expand its conversational intelligence tools

On the heels of expanding its marketing call analytics platform last year to provide more insights to help those in sales, e-commerce and customer experience, Invoca is making its first acquisition to widen the net of companies that it targets. The company has acquired DialogTech, a startup that builds tools for marketers to analyze inbound […] Continue reading Invoca acquires DialogTech for $100M to expand its conversational intelligence tools

Blueshift raises $30M for its AI-based, integrated approach to marketing

The concept of the “marketing cloud” — sold by the likes of Salesforce, Oracle and Adobe — has become a standard way for large tech companies to package together and sell marketing tools to businesses that want to improve how they use digital channels to grow their business. Some argue, however, that “cloud”, singular, might […] Continue reading Blueshift raises $30M for its AI-based, integrated approach to marketing

Yotpo raises $75M for its e-commerce marketing cloud

“Marketing Cloud” has become an increasingly popular concept in the world of marketing technology — used by the likes of Salesforce, Adobe, Oracle and others to describe their digital toolsets for organizations to identify and connect with customers. Now, a startup that is building its own take on the idea aimed specifically at e-commerce companies […] Continue reading Yotpo raises $75M for its e-commerce marketing cloud

Acquia nabs CDP startup AgilOne, which raised $41M

Acquia announced it has acquired customer data platform (CDP) startup AgilOne today. The companies did not disclose the purchase price. CDPs are all the rage among customer experience vendors, as they provide a way to pull data from a variety of channels to build a more complete picture of the customer. The goal here is […] Continue reading Acquia nabs CDP startup AgilOne, which raised $41M

ActionIQ nabs $30M led by A16Z to bring big data targeting to marketers

 The trend of using big data analytics to glean more targeted insights for your business continues to be democratized, with an increasing number of startups hitting the market to help those who are not data scientists nor engineers take advantage of these kinds of tools. In the latest development, a startup called ActionIQ — a marketing activation platform that gives marketers better… Read More Continue reading ActionIQ nabs $30M led by A16Z to bring big data targeting to marketers

Jeremy Bloom’s Integrate raises $8 million for marketing software

 You may know Jeremy Bloom from his days as an Olympian on the U.S. ski team or from when he was a professional football player. These days, he’s busy running an enterprise software startup for marketers. With clients like Salesforce and Dell, Phoenix-based Integrate has raised $8 million in funding from Iron Gate Capital and existing investors, including Foundry Group, Comcast Ventures… Read More Continue reading Jeremy Bloom’s Integrate raises $8 million for marketing software

Marketing tech company Zeta Global raises $140M at a $1.3B valuation

 Zeta Global, the marketing tech company that has recently acquired the likes of eBay’s enterprise arm and Acxiom Impact, is preparing for another round of acquisitions and investments in its technology. To do so, the company today announced that it has raised a $140 million Series F round. Read More Continue reading Marketing tech company Zeta Global raises $140M at a $1.3B valuation