Category Archives: Customer Data Platforms

Customer data platform ActionIQ extends its latest funding round to $100M

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ActionIQ, which helps companies use their customer data to deliver personalized experiences, is announcing that it has extended its Series C funding, bringing the round to a total size of $100 million. That number includes the $32 million that ActionIQ announced in January of last year. Founder and CEO Tasso Argyros said the company is […] Continue reading Customer data platform ActionIQ extends its latest funding round to $100M→

Adobe expands customer data platform to include B2B sales

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The concept of the customer data platform (CDP) is a relatively new one. Up until now, it has focused primarily on pulling data about an individual consumer from a variety of channels into a super record, where in theory you can serve more meaningful content and deliver more customized experiences based on all this detailed […] Continue reading Adobe expands customer data platform to include B2B sales→

Twilio’s $3.2B Segment acquisition is about helping developers build data-fueled apps

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The pandemic has forced businesses to change the way they interact with customers. Whether it’s how they deliver goods and services, or how they communicate, there is one common denominator, and that’s that everything is being forced to be digitally driven much faster. To some extent, that’s what drove Twilio to acquire Segment for $3.2 […] Continue reading Twilio’s $3.2B Segment acquisition is about helping developers build data-fueled apps→

Microsoft enhances customer data platform as pandemic drives need for personalization

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When Microsoft introduced its customer data platform last February the focus was on simply connecting silos of data to help customers get the data into the system, but as the pandemic has taken hold this year, customers need deeper insight into their customers and Microsoft has made some enhancements to the platform today. James Phillips, […] Continue reading Microsoft enhances customer data platform as pandemic drives need for personalization→

New Acquia platform looks to bring together developers, marketers and data

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Acquia, the commercial company built on top of the open source Drupal content management system has pushed to be more than a publishing platform in recent years, using several strategic acquisitions to move into managing customer experience, and today the company announced a new approach to developing and marketing on the Drupal Cloud. This involves […] Continue reading New Acquia platform looks to bring together developers, marketers and data→

Frame AI raises $6.3M Series A to help understand customers across channels

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Frame AI, a New York City startup that uses artificial intelligence and machine learning to help companies understand their customers better across multiple channels, announced a $6.3 million Series A investment today. G20 Ventures and Greycroft led the round together. Bill Wiberg, co-founder and partner at G20, will join Frame’s board under the terms of […] Continue reading Frame AI raises $6.3M Series A to help understand customers across channels→

Yaguara nabs $7.2M seed to help e-commerce companies understand customers better

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Yaguara, a Denver-based startup that wants to help e-commerce companies understand their customers better to deliver more meaningful experiences, announced a $7.2 million seed investment today. The round was led by Foundation Capital with participation from Gradient Ventures, Rainfall Ventures and Zelkova. It also had help from some e-commerce heavy hitters including Warby Parker, Harry’s […] Continue reading Yaguara nabs $7.2M seed to help e-commerce companies understand customers better→

Customer data platform ActionIQ raises $32M

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ActionIQ co-founder and CEO Tasso Argyros knows that there are plenty of companies promising to help businesses use their customer data to deliver personalized experiences — as he put it, “The space has gotten very, very hot over the last couple of years.” But in the face of growing competition, ActionIQ (founded in 2014 and […] Continue reading Customer data platform ActionIQ raises $32M→

Acquia nabs CDP startup AgilOne, which raised $41M

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Acquia announced it has acquired customer data platform (CDP) startup AgilOne today. The companies did not disclose the purchase price. CDPs are all the rage among customer experience vendors, as they provide a way to pull data from a variety of channels to build a more complete picture of the customer. The goal here is […] Continue reading Acquia nabs CDP startup AgilOne, which raised $41M→