Category Archives: marketing

Facial Scanning by Burger King in Brazil

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In 2000, I wrote: “If McDonald’s offered three free Big Macs for a DNA sample, there would be lines around the block.”

Burger King in Brazil is almost there, offering discounts in exchange for a facial scan. From a marketing video:

“At the end of the year, it’s Friday every day, and the hangover kicks in,” a vaguely robotic voice says as images of cheeseburgers glitch in and out over fake computer code. “BK presents Hangover Whopper, a technology that scans your hangover level and offers a discount on the ideal combo to help combat it.” The stunt runs until January 2nd…

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This $30 Guide Will Help You Become a ChatGPT Expert

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Work more efficiently, whether you’re a marketer, researcher, student or anything else. The Ultimate ChatGPT Prompts Guide is 74% off for a limited time. Continue reading This $30 Guide Will Help You Become a ChatGPT Expert→

Hacking Food Labeling Laws

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This article talks about new Mexican laws about food labeling, and the lengths to which food manufacturers are going to ensure that they are not effective. There are the typical high-pressure lobbying tactics and lawsuits. But there’s also examples of companies hacking the laws:

Companies like Coca-Cola and Kraft Heinz have begun designing their products so that their packages don’t have a true front or back, but rather two nearly identical labels—except for the fact that only one side has the required warning. As a result, supermarket clerks often place the products with the warning facing inward, effectively hiding it…

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