Your customer’s online journey is only part of the story
For years we’ve been hearing about the promise of customer experience management, the notion that you can understand your customer at a highly detailed level and serve them the content, products, services and even ads that matter (or at least make sense) to them.
Today’s marketing software is bringing that idea closer to reality.
But technology is only part of the brand-consumer… Read More Continue reading Your customer’s online journey is only part of the story
Salesforce has always liked to think of itself as an industry irritant, the company that was bucking the status quo and making the established players feel uncomfortable. But this year as the cloud mainstreamed and Salesforce took off on a $10 billion run rate, you couldn’t help but feel that after 17 years in business, that Salesforce’s time had finally come. The company went on… 
In a month of unexpected outcomes, we have also seen some tech partnership announcements, ones we thought we might never see. In fact, just this week we witnessed Microsoft joining the Linux foundation and Google joining Microsoft’s .NET foundation. You cannot minimize just how at odds these announcements are with what has been the reality of the tech industry over the last 20 years.…