Category Archives: Klaviyo

How 1-Time Passcodes Became a Corporate Liability

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Phishers are enjoying remarkable success using text messages to steal remote access credentials and one-time passcodes from employees at some of the world’s largest technology companies and customer support firms. A recent spate of SMS phishing attacks from one cybercriminal group has spawned a flurry of breach disclosures from affected companies, which are all struggling to combat the same lingering security threat: The ability of scammers to interact directly with employees through their mobile devices. Continue reading How 1-Time Passcodes Became a Corporate Liability→

Sendlane raises $20M to convert shoppers into loyal customers

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The co-founders set out to build an email marketing automation platform for customers that wanted to do more than email campaigns and newsletters. Continue reading Sendlane raises $20M to convert shoppers into loyal customers→

Klaviyo’s next-gen email marketing platform engorges on $320M at a $9.5B valuation

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Email marketing is decades old, but it’s a category that has surprising life in it. Multiple generations of email marketing companies have come through and sustained success, from Constant Contact to Mailchimp. These brands often become household names — after all, you probably have hundreds of emails with their logos attached to the email footer. […] Continue reading Klaviyo’s next-gen email marketing platform engorges on $320M at a $9.5B valuation→

The Klaviyo EC-1

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E-commerce is booming as retailers race to transform their brick-and-mortar footprints into online storefronts. By some counts, the market grew an astonishing 42% in 2020 in the wake of the COVID-19 pandemic, and estimates show that online spending in the U.S. will surpass $1 trillion by 2022. It’s a bonanza, and everyone is figuring out […] Continue reading The Klaviyo EC-1→

How Klaviyo used data and no-code to transform owned marketing

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Email is the communication medium that refuses to die. “Eventually, every technology is trumped by something new and better. And I feel that email is ready to be trumped. But by what?” wrote the venture capitalist Fred Wilson in 2007. Three years later, he updated readers that other forms of messaging had outgrown email. “It […] Continue reading How Klaviyo used data and no-code to transform owned marketing→

Marketing in 2021 is emotional and not just transactional

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Brands are emotions made physical. The clothes we wear, the media we consume, the devices we use — all signal not only to others what we value and see in ourselves, they also are a way to construct our very identities. Experimenting to deepen that bond has been at the core of the marketing profession […] Continue reading Marketing in 2021 is emotional and not just transactional→

Marketing automation platform Klaviyo scores $200M Series C on $4.15B valuation

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Boston-based marketing automation firm Klaviyo wants to change the way marketers interact with data, giving them direct access to their data and their customers. It believes that makes it easier to customize the messages and produce better results. Investors apparently agree, awarding the company a $200 million Series C on a hefty $4.15 billion valuation […] Continue reading Marketing automation platform Klaviyo scores $200M Series C on $4.15B valuation→