Marketers: Have you talked to your IT team about your email deliverability and open rates? (Hint: You should.)

We all know that the greater your brand presence, the greater your pipeline growth, your digital presence, and ultimately your brand trust with consumers. So what if you could display your company’s logo directly in your customers’ and pros… Continue reading Marketers: Have you talked to your IT team about your email deliverability and open rates? (Hint: You should.)

Movable Ink now lets developers build custom email applets

Movable Ink has always prided itself on providing marketers with a way to deliver highly customized emails, but today the company decided to take that one step further. It announced an SDK that enables developers to build custom applets to add their own unique information to any email. The company has always seen itself as […] Continue reading Movable Ink now lets developers build custom email applets

Microsoft launches new email marketing and invoicing tools for small businesses

 In the shadow of its Inspire partner conference, Microsoft today launched in preview three new tools for small businesses: Microsoft Connection, Microsoft Listings and Microsoft Invoicing. These join the company’s existing stable of small business tools like Microsoft Bookings and the Outlook Customer Manager. Microsoft Connection allows its users to create Mailchimp-like email… Read More Continue reading Microsoft launches new email marketing and invoicing tools for small businesses

Conversica lands $34 million Series B to build intelligent sales assistants

Business woman sending email marketing After a potential customer has first contact with a business, sales gets in gear, often responding with an introductory email. Conversica has developed an artificial intelligence system designed to automate these early contact emails, and pass it off to a human salesperson when the time is right. Today, it announced a $30 million investment.
The round was led by Providence Strategic Growth. Read More Continue reading Conversica lands $34 million Series B to build intelligent sales assistants