A year ago, ridesharing scooter startups were gearing up for launch. Workers at Bird, Lime, Skip, and Spin were busy improving their app, retrofitting scooters, and most importantly, figuring out the logistics of distributing thousands of electronic scooters along the sidewalks of the Bay Area. These companies were gearing up for a launch in early summer, but one company — nobody can remember exactly who — decided to launch early. First mover advantage, and all. Overnight, these scooter companies burst into overdrive, chucking scooters out of panel vans onto the sidewalk simply to keep up with the competition.
The thing …read more
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