Healthcare is the next wave of data liberation
Soon, with the emergence of new market leaders, we’ll be able to access our health records as easily as our bank statements. Continue reading Healthcare is the next wave of data liberation
Category Archives: EC Column
4 ways martech will shift in 2021
Most startups don’t have a technology problem — they have a marketing problem. This year, we’re going to see more companies realize the need to deepen relationships with their constituents. Continue reading 4 ways martech will shift in 2021
Data scientists: Bring the narrative to the forefront
Data alone doesn’t spur innovation — rather, it’s data-driven storytelling that helps uncover hidden trends, powers personalization, and streamlines processes. Continue reading Data scientists: Bring the narrative to the forefront
Enterprise security attackers are one password away from your worst day
IT organizations must shift their enterprise security strategy to detect credential-based attacks before they become a problem. Continue reading Enterprise security attackers are one password away from your worst day
A crypto company’s journey to Data 3.0
Having worked at tech companies like LinkedIn and eBay, I’ve observed firsthand the evolution from Data 1.0 to Data 3.0. In Data 1.0, data is seen as a reactive function providing ad-hoc manual services or firefighting in urgent situations. Continue reading A crypto company’s journey to Data 3.0
Winning enterprise sales teams know how to persuade the Chief Objection Officer
Identifying and supporting anti-champions during the sales cycle helps enterprise software startups close more deals. Continue reading Winning enterprise sales teams know how to persuade the Chief Objection Officer
Why do SaaS companies with usage-based pricing grow faster?
Public SaaS companies that have adopted usage-based pricing are better at landing new customers, growing with them and retaining them. Continue reading Why do SaaS companies with usage-based pricing grow faster?
Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models
Out of nine SaaS IPOs in recent years that had the best net dollar retention, seven employ usage-based models. Continue reading Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models