Collaborate Disseminate
Sources have told TechCrunch that Twilio intends to acquire customer data startup Segment for between $3 and $4 billion. Forbes broke the story on Friday night, reporting a price tag of $3.2 billion. We have heard from a couple of industry sources that the deal is in the works and could be announced as early […] Continue reading Twilio is buying customer data startup Segment for between $3B and $4B
Financial services companies like banks and insurance tend to be heavily regulated. As such they require a special level of security and auditability. Hearsay, which makes compliant communications tools for these types of companies, announced a new partnership with Salesforce today, enabling smooth integration with Salesforce CRM and marketing automation tools. The company also announced […] Continue reading Hearsay, maker of compliant tools for financial services, deepens ties with Salesforce
The customer data platform (CDP) is the newest tool in the customer experience arsenal as big companies try to help customers deal with data coming from multiple channels. Today, Adobe announced the general availability of its CDP. The CDP is a like a central data warehouse for all the information you have on a single […] Continue reading Adobe announces GA of customer data platform
As businesses use an increasing variety of marketing software solutions, the goal around collecting all of that data is to improve customer experience. Simon Data announced a $30 million Series C round today to help. The round was led by Polaris Partners . Previous investors .406 Ventures and F-Prime Capital also participated. Today’s investment brings […] Continue reading Simon Data hauls in $30M Series C to continue building customer data platform