Don’t reward your loyal customers by treating them like criminals!

Imagine shopping in your favourite wine merchant or checking in to the brand of hotel that you afford the most loyalty, and at the point of self-identification (either to prove age or verification) security is called over and you are frisked. Not a great experience. Would you patronise the establishment again? Continue reading Don’t reward your loyal customers by treating them like criminals!

What’s the point of habitual cookie consent? Analytics?

Last week I read an online post about schoolchildren who are taught in their IT lessons to just accept cookie consent pop-ups when they see them on the screen! That really is the definition of habitual consent. If we think about the intent of consent, … Continue reading What’s the point of habitual cookie consent? Analytics?

What’s the point of habitual cookie consent? Analytics?

Last week I read an online post about schoolchildren who are taught in their IT lessons to just accept cookie consent pop-ups when they see them on the screen! That really is the definition of habitual consent. If we think about the intent of consent, it should be informed, unambiguous, and meaningful to the end user. In the example of the schoolchildren who were taught to consent by default: What are they consenting to? Continue reading What’s the point of habitual cookie consent? Analytics?

4 Tips for a Great CIAM RFP

Requests for proposals (RFPs) are a good way to start the product evaluation process as well as help clarify the project’s scope and requirements. RFPs give you the ability to compare products and platforms more objectively and get you the best results for your project. That said, the process of documenting and clarifying your project requirements can be pretty painful and time-consuming. Continue reading 4 Tips for a Great CIAM RFP

What’s New in Customer Identity and Access Management

We all know that the ability to accurately identify, understand, and engage our customers across multiple channels and digital touchpoints is absolutely vital to the digital customer experience and business. This couldn’t be more important in the curre… Continue reading What’s New in Customer Identity and Access Management

What’s New in Customer Identity and Access Management

We all know that the ability to accurately identify, understand, and engage our customers across multiple channels and digital touchpoints is absolutely vital to the digital customer experience and business. This couldn’t be more important in the current environment as we continue to move more of our lives online. Continue reading What’s New in Customer Identity and Access Management

5 Ways to Enhance Customer Experience in E-commerce

E-commerce sales are projected to climb to 10% of all retail revenue for the first time by the end of 2018, with consumers expected to spend a staggering $124.1 billion over the internet during the holiday season. With so much at stake, businesses need… Continue reading 5 Ways to Enhance Customer Experience in E-commerce

CIAM vs IAM: 5 Steps to Choosing the Best Identity Management Solution for your Enterprise

Customer Experience: Expectations and Outcomes To succeed in today’s evolving digital ecosystem, enterprises must meet the global demand for a personalized customer experience (CX) while maintaining security, privacy, and convenience. In fact, ma… Continue reading CIAM vs IAM: 5 Steps to Choosing the Best Identity Management Solution for your Enterprise

What Is Single Sign-On (SSO)?

The question “what is single sign-on?” is one we get asked a lot. To understand this solution, consider an analogy: “Imagine going to the mall, and at each store you must register with the store for your first purchase. Then, every time aft… Continue reading What Is Single Sign-On (SSO)?