Collaborate Disseminate
The company focuses on providing small to mid-size CPG companies with an automated way to manage their trade promotion in retail stores. Continue reading Trade promotion management startup Cresicor raises $5.6M to keep tabs on customer spend
A trademark represents a brand, so it can be words like “Apple”, including made up words like “Kleenex”. It can be symbols, like the Nike swoosh. It can also be colors, like UPS brown, and even scents like the flowery musk scent in Verizon stores. Filing a trademark in the United States is surprisingly easy. With a couple hundred dollars and a couple hours, you can be well on your way to having your very own registered trademark and having the right to use the ® symbol on your mark. You don’t need a lawyer, but you should know some …read more
Continue reading What to Expect When You’re Expecting – A Trademark