Category Archives: appexchange

The story of why Marc Benioff gifted the AppStore.com domain to Steve Jobs

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In Marc Benioff’s book, Trailblazer, he tells the tale of how Steve Jobs planted the seeds of the idea that would become the first enterprise app store, and how Benioff eventually paid Jobs back with the gift of the AppStore.com domain. While Salesforce did truly help blaze a trail when it launched as an enterprise […] Continue reading The story of why Marc Benioff gifted the AppStore.com domain to Steve Jobs→

How Salesforce paved the way for the SaaS platform approach

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When we think of enterprise SaaS companies today, just about every startup in the space aspires to be a platform. That means they want people using their stack of services to build entirely new applications, either to enhance the base product, or even build entirely independent companies. But when Salesforce launched Force.com, the company’s Platform […] Continue reading How Salesforce paved the way for the SaaS platform approach→