Category Archives: amperity

Amperity acquires Custora to improve its customer data platform

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Amperity announced today that it’s acquiring another company in the customer data business, Custora. Amperity co-founder and CEO Kabir Shahani told me that Custora’s technology complements what Amperity is already offering. To illustrate this point, he said that customer data tools fall into three big buckets: “The first is know your customer, the second is […] Continue reading Amperity acquires Custora to improve its customer data platform→

Amperity update gives customers more control over Customer Data Platform

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The Customer Data Platform (CDP) has certainly been getting a lot of attention in marketing software circles over the last year as big dawgs like Salesforce and Adobe enter the fray, but Amperity, a Seattle-based startup, has been building a CDP solution since it launched in 2016, and today it announced some updates to give […] Continue reading Amperity update gives customers more control over Customer Data Platform→