Category Archives: Adobe Summit 2019

Marketing tech vendors need to find right balance between digital and human interactions

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As I walked the long halls of Adobe Summit this week in Las Vegas and listened to the company’s marketing and data integration story, I thought about the obvious disconnect that happens between brands and their customers. With tons of data, a growing set of tools to bring it together, and a desire to build […] Continue reading Marketing tech vendors need to find right balance between digital and human interactions→

Microsoft, Adobe and SAP prepare to expand their Open Data Initiative

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At last year’s Microsoft Ignite conference, the CEOs of Microsoft, Adobe and SAP took the stage to announce the launch of the Open Data Initiative. The idea behind this effort was to make it easier for their customers to move data between each others’ services by standardizing on a common data format and helping them […] Continue reading Microsoft, Adobe and SAP prepare to expand their Open Data Initiative→

Adobe and Salesforce announce Customer Data Platforms to pull data into single view

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Marketing analytics is an increasingly complex business. It’s meant to collect as much information as possible across multiple channels from multiple tools and provide marketers with as complete a picture of their customers and their experience in dealing with you as possible. Perhaps not coincidentally, Adobe, which is holding its Adobe Summit this week in Las […] Continue reading Adobe and Salesforce announce Customer Data Platforms to pull data into single view→