Apollo 11 Lunar Lander Lego set marks 50th anniversary of the first men on the Moon

Almost 50 years to the day since Neil Armstrong uttered the immortal words “the Eagle has landed” Lego will launch its Creator Expert set of the Eagle Lunar Module to celebrate the anniversary. Developed in cooperation with NASA, the set come… Continue reading Apollo 11 Lunar Lander Lego set marks 50th anniversary of the first men on the Moon

Geoffrey the Giraffe’s Last Call of Toys for Hacking

Many of us in the United States frequently browse the shelves of Toys R Us for things to hack on. Sadly that era will soon end with the chain’s closing. In the meantime, the entire store becomes the clearance shelf as they start liquidating inventory. Depending on store, the process may begin as soon as Thursday, March 22. (Warning: video ads on page.)

While not as close to hacker hearts as the dearly departed Radio Shack or Maplin, Toys R Us has provided the hacker community with a rich source of toys we’ve repurposed for our imagination. These toys served …read more

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LEGO-compatible Electronics Kits Everywhere!

Within the last few years, a lot of companies have started with the aim to disrupt the educational electronics industry using their LEGO-compatible sets. Now they’re ubiquitous, and fighting each other for their slice of space in your child’s box of bricks. What’s going on here?

Raison D’Être

The main reason for LEGO-compatibility is familiarity. Parents and children get LEGO. They have used it. They already have a bunch. When it comes to leveling up and learning about electronics, it makes sense to do that by adding on to a thing they already know and understand, and it means they …read more

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How Primitive Electronics and Expensive Video Games Turned Toys’R’Us Into a Consumer Juggernaut

Toys’R’Us, which just filed for bankruptcy, was once essential to the fortunes of the toy industry. But the secret to its rise was that it sold a whole lot of electronics—whether cheap gadgets, hot toys, or (of course) video games. Continue reading How Primitive Electronics and Expensive Video Games Turned Toys’R’Us Into a Consumer Juggernaut