Sony’s latest Alpha is the first full-frame global shutter camera

The Alpha 9 III boasts the

Sony has launched the Alpha 9 III mirrorless camera, which is billed as the first full-frame model rocking a global shutter system, which enables high-speed shooting at up to 120 frames per second and shutter speeds of 1/80,000 of a second.

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Sony launches compact full-frame travel companion double act

Sony has pulled back the curtain on two compact full-frame interchangeable lens mirrorless Alpha cameras. The much-improved second-generation 7C model gets a sensor bump and AI processing, while the brand new 7C R gains the CMOS sensor from the Alpha 7… Continue reading Sony launches compact full-frame travel companion double act

Sony launches its most advanced APS-C mirrorless camera to date

Sony has just announced a new family member for its compact α6000 series of cameras. The compact enthusiast-level powerhouse features a 26-megapixel Exmor R sensor, the latest image processor plus dedicated AI brains for next-level subject tracking.Con… Continue reading Sony launches its most advanced APS-C mirrorless camera to date

Sony ups the processing power for Alpha 7R V full-frame mirrorless camera

Way back in 2013, Sony launched claimed the crown for the world’s first full-frame mirrorless cameras with the release of the Alpha 7 and 7R models. Now the fifth-generation 7R has been announced, which unlocks the power of its 61-MP sensor thanks to n… Continue reading Sony ups the processing power for Alpha 7R V full-frame mirrorless camera

Sony makes vlogging easier and cheaper with ZV-1F camera

Sony is lowering the price of entry to its line of vlogging cameras with the introduction of the ZV-1F, which comes with the same 20.1-MP sensor as 2020’s ZV-1, but sports a fixed lens instead of the older model’s zoom.Continue ReadingCategory: Photogr… Continue reading Sony makes vlogging easier and cheaper with ZV-1F camera

Sony launches fourth generation Alpha 7 full-frame mirrorless camera

Back in 2018, Sony raided its flagship cameras for the third generation of the a7 full-frame mirrorless camera. Now the company has pulled back the curtain on generation four, which boasts a newly-developed 33-megapixel image sensor and performance imp… Continue reading Sony launches fourth generation Alpha 7 full-frame mirrorless camera

Sony launches ZV-E10 interchangeable lens mirrorless vlogging camera

Following last year’s launch of the ZV-1 vlogging compact camera, Sony has announced the first Alpha-series interchangeable lens camera optimized for video creators, which shares much of the feature set of its stablemate but includes some tasty extras…. Continue reading Sony launches ZV-E10 interchangeable lens mirrorless vlogging camera

Sony reveals pro-focused Alpha 1 full-frame mirrorless flagship

Sony has pulled back the curtain on what it’s calling the most technologically advanced camera that the company has ever released. The Alpha 1 leads the pack with a newly developed 50-megapixel sensor, 30 fps continuous shooting and 8K/30p video.Contin… Continue reading Sony reveals pro-focused Alpha 1 full-frame mirrorless flagship

Sony starts its own drone company, Airpeak, to fly Alpha cameras

Sony’s mirrorless Alpha series cameras have become hugely popular filmmaking tools, thanks in large part to the company’s excellent sensors. At this year’s CES, Sony announced it’s starting up a drone business specifically to work with Alpha cameras, a… Continue reading Sony starts its own drone company, Airpeak, to fly Alpha cameras