Smartphone shipments drop due to weak seasonal demand and global uncertainty

Worldwide smartphone shipments fell by 11% in 2022’s first quarter amid tough economic conditions and sluggish seasonal demand, says Canalys.
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The dumb phone makes a comeback: What does this mean for your marketing strategy?

Have we finally reached a tipping point on how much time we want to put into our smartphones? Recent research seems to say yes. This may have a dramatic effect on the marketing industry.
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