Yes, that commercial about an average guy trying to cross the river Styx during halftime at the Super Bowl was for a cybersecurity company. Sandwiched between the first half of the game and Jennifer Lopez’s halftime performance was a minute-long ad for Dashlane, a password management company that was taking up time usually reserved for multi-billion dollar car companies or giant beer brewers. Founded in 2012, the company last year took on $110 million in a funding round led by the venture capital firm Sequoia, and added a chief marketing officer, Joy Howard, formerly of Lyft. In the spot that ran Sunday night, a Grim Reaper-like character is rowing an unlucky schlub toward heaven. But our hero is apparently doomed to eternal damnation when he can’t remember the answers to a series of security questions, demonstrating how knowledge-based authentication is frustrating and not all that secure. Flush with cash, Dashlane […]
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