Category Archives: SEO

Conductor’s new mobile app helps businesses understand what customers are searching for

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Conductor mobile app Conductor is launching a new mobile app that co-founder and CEO Seth Besmertnik described as a way to get quick access to “the voice of the customer.” The New York-based company started with a focus on search engine optimization before broadening to offer a broader range of marketing tools. Now, Besmertnik said, “The core of what we do is understand your customers and… Read More Continue reading Conductor’s new mobile app helps businesses understand what customers are searching for→

Spammers modify sites’ core WordPress files for long-lasting compromise

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In their quest to compromise WordPress installations and prevent site owners from discovering it and cleaning up the website, blackhat SEO spammers have turned to modifying core WordPress files. The content management system’s popularity and the fact it is used by many site owners and admins that are not that tech savvy make WordPress sites an easy target for attackers. The initial compromise usually happens due to the use of weak passwords, malware, and outdated … More → Continue reading Spammers modify sites’ core WordPress files for long-lasting compromise→

Scientology Seeks Captive Converts Via Google Maps, Drug Rehab Centers

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Fake online reviews generated by unscrupulous marketers blanket the Internet these days. Although online review pollution isn’t exactly a hot-button consumer issue, there are plenty of cases in which phony reviews may endanger one’s life or well-being. This is the story about how searching for drug abuse treatment services online could cause concerned loved ones to send their addicted, vulnerable friends or family members straight into the arms of the Church of Scientology. Continue reading Scientology Seeks Captive Converts Via Google Maps, Drug Rehab Centers→

Thousands of websites exploited for illegal SEO tactics

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Imperva researchers discovered a long-running and still active illegal attack that has been exploiting vulnerabilities in thousands of legitimate websites to increase SEO results for illicit websites. One of the largest influencers of SEO page rank is how many other sites contain links back to the page, and how highly the referring sites themselves are ranked. There is significant monetary and brand value in having as many respectable and popular sites link to the promoted … More → Continue reading Thousands of websites exploited for illegal SEO tactics→

Black hat SEO campaign targets WordPress and Joomla installations

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Avast is warning about a longstanding black hat SEO campaign involving sites running hacked WordPress and Joomla installations. In this latest campaign, the attackers inject a fake jQuery script into the head section of the websites, so that it goes unnoticed by random visitors (unless they check out the source code and know enough to spot it). The script loads 10 milliseconds after a visitor lands on a compromised site/page, and it injects links inside … More → Continue reading Black hat SEO campaign targets WordPress and Joomla installations→