Collaborate Disseminate
Google today announced its intention to acquire Alooma, a company that allows enterprises to combine all of their data sources into services like Google’s BigQuery, Amazon’s Redshift, Snowflake and Azure. The promise of Alooma is that handles the data pipelines and manages for its users. In addition to this data integration service, though, Alooma also helps […] Continue reading Google acquires cloud migration platform Alooma
While the advertising industry generally moved away from banner adverts, they’re still very much alive, well, and kicking on cybercrime forums. Continue reading Hacker Banner Ads Are Totally Wild
The search giant said that in future any company wanting to advertise these services would have to pass manual verification checks first. Continue reading Google Ads cracks down on tech support scammers
A criminal posing as a legitimate website publisher on the AdsTerra online advertising network is using maliciously gathered traffic to deliver victims to exploit kits. Continue reading Complex Malvertising Scheme Impacts Multiple Levels of Web Economy
Following ads appearing next to hate-filled/extremist content, the bank says it’s not relying on Google to protect its brand. Continue reading JPMorgan doesn’t trust YouTube to keep its ads out of sketchy channels
Internet giants are being called out for making billions off news, while the news agencies that produce it are withering on the vine Continue reading News agencies demand Facebook and Google pay for their stories
We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet, laptop and work desktop. The duplication is not only annoying, it’s wasteful for advertisers.
At Google’s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same… Read More Continue reading Google’s Unique Reach tells marketers when you’ve seen the same ad a gazillion times
At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.
Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and… Read More Continue reading Google Attribution is a free and easy way to evaluate marketing efforts
Google is announcing a major update to its store visits measurement tool today at its Google Marketing Next conference. Google has used anonymized location and contextual data since 2014 to estimate brick and mortar store visits spurred by online… Continue reading Google is now using deep learning to measure store visits
Building on its promise to give the entrenched a run for their money, conversational AI startup Ozlo is making its meticulously crafted knowledge layer available for purchase today. Ozlo’s new suite of APIs that includes tools for both expressing knowledge and understanding language will help to democratize the creation of conversational AI assistants. In the spirit of the expert systems… Read More Continue reading Ozlo releases a suite of APIs to power your next conversational AI