Collaborate Disseminate
The concept of the “marketing cloud” — sold by the likes of Salesforce, Oracle and Adobe — has become a standard way for large tech companies to package together and sell marketing tools to businesses that want to improve how they use digital channels to grow their business. Some argue, however, that “cloud”, singular, might […] Continue reading Blueshift raises $30M for its AI-based, integrated approach to marketing
“Marketing Cloud” has become an increasingly popular concept in the world of marketing technology — used by the likes of Salesforce, Adobe, Oracle and others to describe their digital toolsets for organizations to identify and connect with customers. Now, a startup that is building its own take on the idea aimed specifically at e-commerce companies […] Continue reading Yotpo raises $75M for its e-commerce marketing cloud
The trend of using big data analytics to glean more targeted insights for your business continues to be democratized, with an increasing number of startups hitting the market to help those who are not data scientists nor engineers take advantage of these kinds of tools. In the latest development, a startup called ActionIQ — a marketing activation platform that gives marketers better… Read More Continue reading ActionIQ nabs $30M led by A16Z to bring big data targeting to marketers