Apple says iOS anti-tracking feature is still on the way, also takes shot at Facebook
Apple affirmed Thursday that its mobile operating system will soon get a new privacy feature opposed by the advertising industry, and it specifically called out Facebook for showing a “disregard for user privacy.” The privacy technology — App Tracking Transparency (ATT) — will arrive in early 2021, according to a letter that Jane Horvath, Apple’s senior director for global privacy, sent to Ranking Digital Rights, an organization that has agitated for big tech companies to do more to improve security and privacy. The nonprofit had urged Apple in October to push forward with the feature. ATT essentially will block iOS apps from tracking the use of other apps on a device. The goal is to limit the information that advertising networks collect about Apple device users. “We delayed the release of ATT to early next year to give developers the time they indicated they needed to properly update their systems and […]
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