Category Archives: Ignite 2016

Microsoft Ignite: Microsoft chasing what’s next after Mobile First, Cloud First

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One of the things that struck me watching today’s Ignite keynote announcement was what wasn’t said, at least not immediately: That Microsoft is a mobile-first, cloud-first company.

The company still definitely is: They boasted that they’re one of the biggest app publishers on Android and iOS and showcased endless datapoints showing Azure’s successes, including noting that it now has 34 regions, twice the number of AWS.

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Microsoft Ignite: Adobe’s Cloud comes to Azure with focus on personalized marketing

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Microsoft Azure now Adobe’s “preferred” cloud for Marketing Cloud, Creative Cloud and Document Cloud

Adobe’s Clouds have a new home: Microsoft. The two companies announced a strategic partnership that brings Adobe’s creative Marketing Cloud platform over to Azure, and officially makes Microsoft’s cloud offering the preferred platform for Creative Cloud  and Document Cloud as well.

The partnership puts a firm focus on using Azure’s intelligence to better personalize marketing efforts through Azure’s software.

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