Hasselblad launches faster, cheaper X System medium format camera

Hasselblad marked its 75th birthday with the release of the X1D in 2016, which was billed as the world’s first compact mirrorless medium format camera. The system has continued to evolve, and the company has now announced the new X1D II 50C –… Continue reading Hasselblad launches faster, cheaper X System medium format camera

Swedish Front Plus Japanese Back Makes For Useful Hybrid Camera

Professional or amateur, doing things the hard way doesn’t always make for better results. Take photography as an example. Once upon a time, the success or failure of what happened during the instant that the camera’s shutter was open was only known hours or days later after processing the film. Ruin the shot with bad exposure or suboptimal composition? Too bad. Miss a once-in-a-lifetime moment as a result? Ouch.

Once instant photography came along, pros were quick to adopt it as a quick and dirty way to check everything before committing the shot to higher-quality film. Camera manufacturers made special …read more

Continue reading Swedish Front Plus Japanese Back Makes For Useful Hybrid Camera

A Very Careful Hands-On With Hasselblad’s New $26,000 Medium-Format Camera

Available in 100-megapixel and 50-megapixel versions, Hasselblad’s new flagship medium-format cameras are loaded with cutting-edge tech. The post A Very Careful Hands-On With Hasselblad’s New $26,000 Medium-Format Camera appeared first on WIRED. Continue reading A Very Careful Hands-On With Hasselblad’s New $26,000 Medium-Format Camera