Using Robotics To Film the Perfect Hamburger Shot
It’s no secret that a lot of time, money, and effort goes into photographing and filming all that delicious food you see in advertisements. Mashed potatoes in place of ice cream, carefully arranged ingredients on subs, and perfectly golden french fries are all things you’ve seen so often that they’re taken for granted. But, those are static shots – the food is almost always just sitting on a plate. At most, you might see a chef turning a steak or searing a fillet in a commercial for a restaurant. What takes real skill – both artistic and technical – is …read more
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