American social media companies simply weren’t prepared for what hit them in 2016: a barrage of accounts spewing disinformation in an unrelenting influence operation against the U.S. presidential election. It was a subversion of Silicon Valley’s altruistic intent, a turning of America’s digital openness against itself. It was, as Peter Singer and Emerson Brooking explain in their eponymously titled book, “like-war.” “If cyberwar is the hacking of the networks, ‘like-war’ is the hacking of the people on the networks by driving ideas viral through likes and lies,” Singer said in an interview. While the Russian campaign to interfere in U.S. democracy involved plenty of hacking, “it was the ‘like-war’ side, the influence operation side, that gave it its impact,” he added. Tech companies may have been ready to defend their networks from hacking, but they were blindsided by the disinformation offensive, according to Singer, a senior fellow at New America, a […]
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